FanTiger
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The Objective
- Increase visibility and positioning of FanTiger as a Music NFT marketplace
- Strategic media intervention
The Strategy
- National and regional media engagement
- Authored articles on various industry issues in various leading national publications
- Extensive national and regional PR build-up and deepening media relations exercise
The Impact
- Extensive coverage across leading dailies
- 500+ coverage across both digital and online platforms
- 15+ special industry stories published