Ozone

The objective

• Digital Expansion
• Increase Brand Visibility
• Thought leadership in the sector for business growth
• Manage internal and external communication

The strategy

• National and regional media engagement
• Extensive national and regional PR build-up and deepening media relations exercise
• Brand and marketing stories, highlighting uniqueness of the brand innovative marketing strategies adopted etc
• Drive marketing and channel strategy
• 360 Digital Campaign- ‘Ab Chalegi Finger Key’

Designed to increase voter awareness and to promote Ozone Fingerprint Lockers with macro level influencers

The impact

• 250+ coverage on both digital and online platforms
• 768K+ reach throughout digital platforms
• Coverage in leading dailies
• Hashtag trend campaign ‘#AbChlaegiFingerKey’ trended on Twitter’s Top 3 rankings