Vega

The Objective

• Increase visibility and positioning of VEGA as a premium player in head-to-toe grooming
• Establish Product excellence
• Thought leadership in the sector for business growth
• Strategic social media management

The Strategy

• National and regional media engagement

The Impact

• Extensive coverage and product reviews
• Relationship meetings across marketing and lifestyle media.
• Over 100+ clips generated across national, regional and online media in two months